I think that for most, people hear the name Rolex and simply think of a watch that rich people wear… and that’s about it. In today’s marketplace where goods are cheaper and more disposable than ever, we often times balk at anything that we believe to be “overpriced.” Watches are one of those items. So we, including me, purchase cheap watches because 1) We’re hard on watches to begin with, and 2) Who is going to spend $1,000, let alone $8,000 on a watch? Seems a bit excessive, right? What in the world is so special that the folks at Rolex, or any luxury watch seller, would lead them to believe that their product is worth $8,000? Especially when I can buy a perfectly good watch at JCPenny for a mere fraction of the cost. Surely there isn’t much separating my $150 Fossil from a Rolex Submariner, right? Wrong.
I’ve said before that while I will most likely never own a Rolex Submariner, that doesn’t stop me from wishing that I could one day don such a remarkable piece of design and engineering. It’s not that I aspire to a life of luxury or excess, or that I wish to spend money on seemingly frivolous items–that’s not the case at all. The reality is that I admire the artistry and craftsmanship and the commitment to quality and consistency that goes into each Rolex timepiece. Especially the Submariner design. Why does it cost $8,000? Because it’s made of the best components and everything about that watch is everything that we should strive for in our own work. I don’t admire the Rolex Submariner because it fetches a ridiculous price tag, or the idea that it gives you status of some sort, no, I admire it because of it’s enduring legacy of quality and craftsmanship. There’s a reason why a Rolex can demand the price tag it does, and it’s because it’s just one heck of a product. If you don’t believe me, watch this video. It’s remarkable how small each component can be, and the precision with which so many components can fit so neatly into one small 40 or so millimeter case. I honestly feel as though it would be less frustrating to take apart a Lego Star Wars Star Destroyer and reassemble it with half the directions than it would be to take apart a Rolex Submariner and put it back together with all the directions in hand. Seriously, watch the video. All 6-odd minutes of it. It’s amazing.
It’s like watching a physicist unpack E=MC² and then putting it all back together again. You’ll never look at a Rolex the same way again.